Universal Media Group states that they are ready to embrace digital media rather than fighting consumers. We’re seeing this evident as an industry trend. RIAA announced that they will stop litigating illegal downloads, opting instead to work with ISP’s to block access to repeat offenders. And the iTunes store recently announcing DRM free downloads. Yeh, about time. I’ve already converted to Amazon Store because they’ve already been offering DRM free music at cheaper prices.
Android gets a big “w00t” from the UMG digital chief, Rio Caraeff, who says,
“”It’s early days on Android. There’s not that many out there on T-Mobile, but even with the small amount out there, they’re downloading and purchasing a ton of music over the air.
“We worked with Amazon to get their store integrated into the Android platform and now Amazon will tell you that Android is their single largest source of downloads from any third-party partnership that they’ve ever done.”
–Rio Caraeff, Universal Music Group digital chief